Cycle Style - new publication

Was looking for some new books to read yesterday and came across a new publication, Cycle Style, by Horst A Friedrichs, a London based photographer.  You can see a preview here. Its simply a collection of 200 images, depicting a diverse range of people and style within London's current urban cycling culture. I lifted the below picture from http://atticusandfinch.co.uk/2012/03/cycle-style-a-book/, to give you an idea of what can be found between the covers.